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Average Revenue Per User (ARPU)
ARPU is total revenue divided by the number of users or subscribers, usually per month. It is the key measure for telecom and subscription businesses, because the cost of serving each extra user is often small.
Why It Matters
For a telecom company, a small rise in ARPU can mean a large rise in profit.
In India
Indian telecom ARPU is low by world standards, which is why investors in the 2026 Jio IPO focused on how far tariffs could rise.
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